Are Business Administration Degrees Still Useful? |

In the last half of the 1900s, business degrees became the most popular choice for college students in almost every developed nation, particularly in the US. But in the 23 years since then, what has happened to the degree? Are students still interested in learning the fine points about corporations, accounting, finance, marketing, management, and other business-related subjects? The answer is that they certainly are, as the letters BBA (bachelor in business administration), or some version of them, remain one of the most common designations on graduates’ diplomas.

Why has the discipline maintained a dominant role in academia? Aside from people wanting to find a career that fuels a dream lifestyle, one of the main reasons behind the subject’s popularity is updated courses. Four-year colleges, universities, and two-year community institutions have continued to incorporate IT (information technology) and other tech subject matter into business curricula. Plus, the widespread availability of educational loans has made it easier for millions of people to finance a degree. Other factors include the excellent job prospects enjoyed by BBAs, recent surges in demand for marketing professionals with IT backgrounds, and the rapid growth of finance and accounting career paths. Here are more details about the trend.

The Curriculum Has Been Updated

The BBA degree was in danger during the early 2000s as many institutions failed to add computer courses and other IT-related subjects to the major’s menu of classes. But around 2010, the top universities began beefing up the offerings within their colleges of business and changed the trajectory of the entire field within a few years. Today’s BBA holders are computer literate, have real-world experience by the time they receive their diplomas, and are well-rounded young adults who understand how their specialty fits into the larger scheme of things.

Student Loans Make Financing Accessible

Future BBAs can get and pay for their degrees by taking out student loans. In most cases, the proceeds can cover the majority or all the expenses of attending a four-year program. Loans represent the single most common method for funding an education. Of course, some students apply for scholarships and use savings from family sources to pay for a percentage of the total bill. But many rely on loans as their sole financial support for getting a degree. On the one hand, business-oriented youngsters have a built-in advantage because most public and private colleges and universities offer a form of the BBA degree designation. That widespread availability makes it relatively easy for prospective students to select a school. They have their pick out of hundreds of potential institutions.

Finance and Accounting Are Hotter Than Ever

All fields and academic disciplines are subject to trends, but earning accounting and finance degrees have been riding high for decades. The practicality of the degrees gives grads a chance to pick from a wide menu of jobs where even entry-level pay is excellent. One reason the two majors lead the pack is that they arm graduates with essential and in-demand skills. CPA (certified public accounting) firms, government agencies, banks, retail companies, and dozens of other types of organizations hire thousands of finance and accounting degree-holders every year. However, many students in those two majors immediately begin studying for master’s degrees in their respective fields.


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